Mission
Kucker Haney Paint Co. is dedicated to delivering exceptional customer service, expert advice, and premium paint products to both professional painters and DIY customers. The brand aims to simplify painting projects through knowledgeable guidance and quality materials.
Vision
To remain a trusted, community-driven source for high-quality paint products and expert support, continuously evolving to meet the needs of modern customers while staying rooted in tradition.
Unique Value Proposition
Kucker Haney Paint Co. offers personalized, expert-level service that chain stores can’t match, backed by 75 years of experience, trusted brand partnerships like Benjamin Moore, and deep community ties in Central New Jersey.
Core Values
- Personalized Customer Service
- Product Quality and Expertise
- Community Involvement
- Integrity and Reliability
- Innovation in Paint Technology
Brand Story
Founded in 1950 as Haney Paint Center, the company grew through a series of strategic partnerships and expansions. In 1957, it became Kucker Haney Paint following a merger. Over the decades, it has evolved from a small storefront in Trenton into a three-location brand serving Mercer County and beyond. The Princeton location opened in 2018 after a long search and renovation effort. Family-owned and operated, the brand maintains strong local roots and a commitment to excellence.
Target Audience
- Homeowners and DIY Enthusiasts
- Professional Painters and Contractors
- Commercial Property Managers
- Interior Designers and Decorators: Primarily serving customers in Princeton, Hamilton, East Windsor, and surrounding New Jersey communities.
Products & Services
- Premium Paints (including Benjamin Moore, Cabot Stain, Modern Masters)
- Painting Tools (brushes, rollers, etc.)
- Commercial Coatings and Exterior Products
- Wallpaper and Luxury Wallcoverings
- Color Matching and In-store Color Consultation
- Equipment Sales and Rentals
- Educational Classes and Seminars
Social Proof
- 75 years in business with deep community roots
- Known for outstanding, personalized service
- Successful expansion to three locations
- Transitioning to Benjamin Moore’s “Store of the Future”
- Long-standing loyalty among professional contractors and DIYers alike
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Kucker Haney Paint Co
47 B State Rd
Princeton, NJ 08540
Call: (609) 212-2900
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